Digital Transformation of the Patient Access Experience: A Practical Guide

Patients are tired of a healthcare system that doesn’t put them first. Patients are empowered by the consumer-centric marketing place that is creating personalized experiences. Patients want their providers to know their name, understand their needs, and be responsive when they reach out for help.

In this guide, we explore the new focus on personalized care and how providers can improve and personalize these critical communication touchpoints with patients.

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